Chances are — whether you’ve had the opportunity to visit Costa Rica or not—you’ve heard the Costa Rican phrase “Pura Vida” (pronounced poo-rah vee-dah)! Every time it’s spoken, it’s sure to be sent off with positive vibes and good intention… a feel good phrase.
In English, it translates directly to “Pure Life”. The Costa Rican philosophy behind this phrase encourages one to truly appreciate the simple treasures that life has to offer, while embodying a laid back, “take it easy” lifestyle.
This ‘good vibe’ lifestyle promotes a stress free way of thinking. Ticos choose to focus on being thankful for what they have, rather than dwelling on the negative.
There are many ways to answer with this feel good phrase.
“Hello” — “Pura Vida!”
“Goodbye” — “Pura Vida!”
“How are you?” — “Pura Vida!”
“How was the surf?” — “Pura Vida!”
“Thank you!” — “Pura Vida!”
You get the idea! If you’re expressing a positive feeling, chances are that “pura vida” is a perfect response in Costa Rica.
It’s no surprise that Costa Rica has once again topped the Happy Planet Index rankings with a substantial lead — see it for yourself here!
Let’s all add a little more Pura Vida to our lives!